In this energizing, forward-focused recorded session, Speed Marriott and Derron Steenbergen challenge you to view underwriting through a fresh lens—one that connects mission, message, and community impact. You’ll explore how to listen with intention, build stronger solutions for partners, and move from transactional asks to meaningful, solution-based conversations that serve both your station and your supporters.

Originally presented as a live session for public media professionals, this conversation features an open panel dialogue with industry voices Mark Gordon, Greg Petrowich, Gina Holt, Jackie McAleer, Jon Hart, James Pickens, along with Speed Marriott and Derron Steenbergen. Together, they share what’s working now, what’s changing in the underwriting landscape, and practical ways you can elevate the power and impact of underwriting at your station.

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